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In the confusion about sexuality that pervades our culture, it’s easy to simply lump any retail business that addresses romance and physical intimacy as an “adult store” or “sex shop”; but at Darling Way it is our mission to break the mold and provide a warm, personalized, and inviting environment for those seeking to explore romantic treasures of all kinds. The historic, stereotypical  “adult” business maintains a focus that is based primarily on “orgasm”.  The product selection is geared towards this end result with no thought accorded to emotional meaning, thus there may be hundreds of vibrators, dildos, and a variety of other sex toys lining the walls with little differentiation offered.

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